It’s almost time - the advent calendar is half-empty, you’re already sick of supermarkets’ festive sandwiches, and you’ve heard Fairytale of New York one too many times. Yes, Christmas is nearly here, and if you’re a digital marketer working in the retail space, this is the time of year that really counts. After weathering all the storms of Black Friday and Cyber Monday, which saw shoppers abandon the High Street in favour of online sales, Christmas is the final push. Consumers are keener than ever to track down bargains.
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